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prod·uct place·ment (noun)
DEFINITION: a practice in which manufacturers of goods or providers of a service gain exposure for their products, by paying for them to be featured in movies and television programs.
According to BrandCameo, in 2015, Apple led in product placement, beating Coca-Cola and Sony.
"Product placement, or embedded marketing, is a great way to increase brand awareness. The video above shows APPLE's use of product placement in the CAPTAIN AMERICA, The WINTER SOLDIER movie. You don't have to be APPLE, to use product placement. You can use product placement, or pull marketing, in local productions, college plays and other local venues."
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