prod·uct launches

"the introduction of a new or redesigned product  into  the marketplace"

STEPS FOR A SUCCESSFUL PRODUCT LAUNCH

  • Design attractive packaging.

  • Determine the product's market.

  • Create a unique slogan or tagline.

  • Know your competitors.

  • Collaborate with a public relations firm.

  • Create a product sheet that describes the product's features.

  • Launch a website (if one does not exist).

  • Place advertisements in appropriate media outlets.

  • Hold a press conference to introduce the public to the product.

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