Definition: to develop the personality, meaning, values, mission, vision, purpose, beliefs and story for a brand.
Key Concepts for Creating a BRAND Profile
Objective: to establish credibility and trust based through the use of appearance, sound, behavior and online interactions.
Answers: the unspoken questions - Is this brand real and genuine; do their values align with mine?
Method: create, share, codify and communicate your brand's story
Brand Profile Elements: