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brand pro·fil·ing

Definition:  to develop the personality, meaning, values, mission, vision, purpose, beliefs and story for a brand.

Key Concepts for Creating a BRAND Profile

Objective:  to establish credibility and trust based through the use of appearance, sound, behavior and online interactions. 

Answers: the unspoken questions -  Is this brand real and genuine; do their values align with mine?

Method:  create, share, codify and communicate your brand's story

 

Brand Profile Elements: